Podcast & audio analytics · Podscribe

Podscribe

IAB-certified attribution platform that traces podcast and audio ad exposure through to website visits and purchases.

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Podscribe measures podcast advertising performance rather than audience size: it is a pixel-based, IAB-certified attribution platform that connects ad exposure across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio to downstream website visits, app installs, and purchases, at the household level and without requiring a click. It runs an 18-point automated ad quality check to confirm creatives ran correctly, layers incrementality testing to separate causation from correlation, and reports competitive intelligence on which advertisers are running where. It operates independently of any hosting platform or ad network, which matters to buyers who want measurement free of a media seller's own numbers. It is built for advertisers, agencies, and publishers proving ROI on audio campaigns, not for creators tracking listenership.

At a glance

Vendor Podscribe
Pricing model Usage-based
Free tier No
Deployment Cloud
Open source No
Best for Advertisers and agencies who need independent, IAB-certified proof of podcast and audio ad ROI.

Pricing

Tiered CPM pricing by ad-exposed impression volume, plus a flat platform fee and optional add-ons; radio uses an attribution-rate fee.

Plan Price Notes
Podcast & YouTube simulcast from $1.50 CPM first 2M impressions/month, declining to $1.05 CPM above 15M
Streaming / display / video / OTT-CTV from $0.50 CPM first 5M impressions/month, declining to $0.40 CPM above 20M
Radio attribution from $9,000/month 6% attribution rate up to $150k monthly ad spend, lower rates at higher spend
Platform fee $250/month applies across all plans for account servicing

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Household-level, pixel-based ad attribution without requiring a click
  • IAB-certified measurement across podcast, streaming, CTV, and radio
  • 18-point automated ad quality and placement verification
  • Incrementality testing to isolate true lift
  • Competitive ad tracking across 25,000+ shows
  • Cross-channel attribution reporting dashboard
  • TransUnion and Nielsen DMA data integration

Integrations

Profile last reviewed September 21, 2026

Alternatives

Magellan AI Podcast advertising intelligence platform tracking which brands run on which shows, plus pixel-based conversion attribution. Triton Digital IAB-certified, host-agnostic podcast and streaming audio measurement used across the industry for ranker and benchmarking data. Megaphone Spotify's enterprise podcast hosting and ad platform for publishers, with detailed cross-platform performance and campaign reporting.

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Terms to know

Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Audio analytics The analysis of sound and audio signals, from speech and music to ambient noise, to extract patterns and meaning. Competitive intelligence The systematic gathering and analysis of public information about competitors to inform strategy and decisions.

Related guides

How to choose a podcast analytics tool Podcast analytics splits in two — hosting dashboards that report your own downloads, and independent tools that measure ad performance. Speech and audio analytics, explained How spoken words and audio streams become structured data — transcription, diarization and what contact-centre and podcast analytics actually measure.