Podcast & audio analytics · Magellan AI
Magellan AI
Podcast advertising intelligence platform tracking which brands run on which shows, plus pixel-based conversion attribution.
Magellan AI measures podcast advertising activity rather than listener audiences. It combines competitive ad-spend tracking — which brands are advertising on which shows, with which creative, across programmatic, run-of-network, and direct host-read placements — with pixel-based conversion attribution and podcast-to-podcast listener overlap analysis, and has extended into broadcast radio attribution via Nielsen DMA data. Its database covers tens of thousands of brands and shows across several English-speaking markets, and it publishes monthly rankings of top podcast advertisers. It is aimed at media buyers, agencies, and brand marketers doing media planning and competitive research, not at podcasters tracking their own downloads.
At a glance
| Vendor | Magellan AI |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Media buyers and brand marketers researching podcast advertising competitors and planning campaigns. |
Pricing
Custom pricing based on modules used (media planning, measurement, competitive intelligence); no published rate card.
Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.
Features
- Competitive ad-spend tracking by brand, show, and creative
- Coverage of programmatic, run-of-network, and host-read placements
- Pixel-based conversion attribution
- Podcast-to-podcast listener overlap analysis
- Broadcast radio attribution via Nielsen DMA data
- Monthly top-advertiser rankings and market research
- Ad verification and placement monitoring
Integrations
Profile last reviewed September 21, 2026