Open Web Analytics alternatives

4 tools to consider instead of Open Web Analytics, shown against it.

Open Web Analytics Matomo Umami GoatCounter Pirsch Analytics
Vendor Open Web Analytics (open-source project) InnoCraft / Matomo.org Umami Software, Inc. Martin Tournoij (independent open-source project) Emvi Software GmbH
Pricing model Open source + paid options Open source + paid options Free tier + paid plans Free Usage-based
Free tier — Yes Yes Yes No
Deployment Self-hosted Cloud, Self-hosted Cloud, Self-hosted Cloud, Self-hosted Cloud, Self-hosted
Open source Yes (GPL-2.0) Yes (GPL-3.0) Yes (MIT) Yes (EUPL-1.2) Yes (AGPL-3.0)
Best for Organizations that want a self-hosted, fully data-owned analytics platform and can operate a PHP/MySQL server Organizations wanting Google Analytics-like reporting with full control over data hosting and privacy. Developers and teams who want either a free, fully self-hosted analytics stack they control end-to-end, or a low-cost managed alternative billed by event volume instead of pageviews. Individual site owners, developers, and small teams wanting a free-to-self-host, single-maintainer tool without commercial pricing tiers. Teams that want a cookieless GA alternative hosted in the EU with built-in funnels and A/B testing, not just pageview counts.
Pricing

Free, open-source software with no vendor pricing page; cost is limited to self-hosting infrastructure.

Pricing has not been verified yet — see the vendor's site.

Self-hosted Community edition is free forever; Matomo Cloud is priced by monthly hits, and paid On-Premise editions add support and higher limits.

On-Premise Community Free
Cloud from $26/month (€22/month)
On-Premise Team €275/month (€230/month billed annually)
On-Premise Business €1,450/month (€1,209/month billed annually)

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Self-hosting is free and unlimited; Umami Cloud uses usage-based pricing billed per event (pageview + custom events), with a free Hobby tier and paid Pro/Business/Enterprise tiers.

Hobby (Cloud) $0/month
Pro (Cloud) $20/month
Business (Cloud) $200/month
Enterprise (Cloud) Custom

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

The hosted goatcounter.com service is free for reasonable public/personal or small-to-medium business use (no published price tiers or hard limits), sustained by voluntary GitHub Sponsors donations; self-hosting is free and unrestricted.

Hosted (goatcounter.com) Free
Self-hosted Free (open source)

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Priced by combined monthly page views and events on a sliding scale, starting at $6/month for 10,000 monthly page views on up to 50 websites; a 30-day free trial is offered, not a permanent free tier.

Standard $6/month
Plus $12/month
Enterprise Custom quote

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Pageview and visitor tracking via JavaScript tracker or WordPress plugin
  • E-commerce transaction tracking
  • Session recordings ("Domstream") and heatmap generation
  • Geolocation reporting
  • REST API for administration and data access
  • Multi-user reporting dashboard
  • Extensible module framework
  • PHP SDK for custom application instrumentation
  • Unsampled, complete data collection
  • Heatmaps and session recordings
  • A/B testing and personalization
  • Funnel and flow analysis
  • Cookieless / GDPR-oriented tracking options
  • Real-time visitor reporting
  • Custom event and goal tracking
  • Full data ownership via self-hosting
  • Free, unlimited self-hosting (MIT license) alongside a managed Umami Cloud option
  • Event-based usage metering (pageviews + custom events count together)
  • Cookieless tracking with no consent banner required
  • Funnel analysis, user retention, and user journey reports
  • UTM parameter and revenue/attribution reporting
  • Session replays and heatmaps (Cloud Business tier and above)
  • API and MCP (Model Context Protocol) access
  • Data export with no vendor lock-in
  • Cookieless unique-visitor identification with no persistent personal data storage
  • No GDPR consent notice required per vendor
  • Lightweight script (~3.5KB) plus JavaScript-free tracking-pixel option
  • Server-side/middleware integration and log-file import as alternatives to the JS snippet
  • Browser, location, screen-size, referrer and campaign tracking
  • Full data export and account cancellation at any time
  • High-priority accessibility support (screen readers)
  • Fully self-hostable, complete open-source codebase on GitHub
  • Cookieless, GDPR/CCPA/PECR-compliant tracking with no consent banner required
  • Custom event tracking and conversion goals
  • Funnel visualization (Plus tier and above)
  • A/B testing with segmentation (Plus tier and above)
  • Session-level analysis and drill-down
  • Built-in URL shortener
  • RESTful API and SDKs, plus a WordPress plugin
  • Import from Google Analytics, Plausible and Fathom

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