Video & streaming analytics · NPAW (Nice People at Work)

NPAW

Independent streaming analytics suite (built on Youbora) covering QoE, audience, CDN and advertising performance in real time.

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NPAW Suite is an independent video measurement platform, evolved from the company's original Youbora QoE product. An SDK plugs into any player across web, mobile, OTT and smart-TV apps and streams playback telemetry — buffering events, startup time, bitrate, errors — alongside audience and content engagement data, without sampling. The suite also includes smart CDN balancing that routes traffic based on live performance data, and separate modules for video advertising analytics. Like Conviva, NPAW positions itself as vendor-neutral, sitting outside any single encoder, player or CDN, which is why large telcos and broadcasters use it to compare delivery partners and diagnose playback issues across their entire footprint.

At a glance

Vendor NPAW (Nice People at Work)
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Telcos and broadcasters needing independent, high-volume QoE measurement plus CDN load balancing.

Pricing

Sold as an enterprise contract; pricing is not published and a request could not be read.

Pricing has not been verified yet — see the vendor's site.

Features

  • Real-time QoE telemetry: buffering, startup time, bitrate, errors
  • No-sampling, full-session data collection
  • Smart multi-CDN load balancing driven by live performance
  • Video advertising analytics module
  • Cross-device, cross-CDN comparison dashboards
  • Audience and content engagement reporting
  • Works with any video player via SDK plugin

Profile last reviewed September 21, 2026

Head to head

Alternatives

Conviva Independent, census-based streaming measurement covering quality of experience and audience size across every device and CDN. Mux Data Quality-of-experience monitoring sold alongside Mux's video hosting API, tracking rebuffering, startup time and errors per view. Bitmovin Analytics Player-side QoE analytics from Bitmovin, giving segment-level detail on startup time, buffering and bitrate adaptation.

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Terms to know

Data observability Continuous automated monitoring of pipelines and datasets to catch freshness, volume and quality problems early. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Content engagement The volume and rate of likes, comments, shares, and other interactions a piece of content receives relative to its reach.

Related guides

How to choose a video and streaming analytics tool Playback-quality monitoring and audience-engagement reporting are different jobs sold by different vendors — know which one you're missing.