Content & media analytics · NewsWhip

NewsWhip

Media monitoring and predictive analytics platform tracking breaking news and social engagement across web and social platforms.

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NewsWhip monitors news articles and social engagement in real time across the web and platforms including Facebook, X, Instagram, YouTube, TikTok, Reddit, and Substack, aimed at brands, publishers, PR agencies, and government communications teams. Its Spike product surfaces breaking stories and trends as they happen, while Analytics provides more than seven years of historical media data for research and benchmarking; an API is available for direct integration into other workflows. A newer AI monitoring-agent layer generates analyst-style alerts and context when a brand's reputation may be at risk, rather than just raw mention counts. Pricing is not published and is arranged through a sales demo.

At a glance

Vendor NewsWhip
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for PR, comms, and government teams needing early warning on breaking news and viral risk.

Pricing

Not published; sold through Spike, Analytics, and API products, priced via a sales demo.

Pricing has not been verified yet — see the vendor's site.

Features

  • Real-time story and trend tracking
  • Predictive engagement scoring
  • Cross-platform monitoring (web plus six social networks)
  • AI alerting agents for reputation risk
  • 7+ years of historical media data
  • Customizable digests and reports
  • API access

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

BuzzSumo Content research and media intelligence tool for finding top-performing content, trends, influencers, and journalists. Parse.ly Real-time content analytics platform measuring audience engagement and content performance for publishers and marketers. Tubular Labs Social video intelligence platform analyzing YouTube, Instagram, Facebook, and Twitch content and audience trends.

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Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Predictive analytics Analytics that uses historical data and statistical models to estimate what is likely to happen next.

Related guides

How to choose a content and media analytics tool Content and media analytics spans several jobs — measurement currency, content research, publisher analytics, social video. Pick by job, not category.