Content & media analytics · BuzzSumo
BuzzSumo
Content research and media intelligence tool for finding top-performing content, trends, influencers, and journalists.
BuzzSumo helps marketing and PR teams find what content and topics are performing well in a given niche, who the relevant influencers and journalists are, and how competitors' content is being shared and covered. Core features include content and question discovery, trending-topic feeds, a journalist and media outreach database with coverage reporting, and a YouTube content analyzer on higher tiers. It is sold in four named monthly plans that scale by seat count, number of saved alerts, and feature set, from single-user content research up to a 30-seat enterprise plan with RSS feed sync and beta feature access; all plans besides Enterprise offer a discount for annual billing.
At a glance
| Vendor | BuzzSumo |
|---|---|
| Pricing model | Subscription |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Content marketers and PR teams researching what content and journalists perform best in a niche. |
Pricing
Four monthly plans from $199 to $999/month, scaling by seats and alerts; 20% off with annual billing (except Enterprise).
| Plan | Price | Notes |
|---|---|---|
| Content Creation | $199/month | 1 user, unlimited searches, 2 alerts |
| PR & Comms | $299/month | 5 users, 5 alerts, media database & outreach |
| Suite | $499/month | 10 users, 10 alerts, YouTube analyzer, advanced Chrome extension |
| Enterprise | $999/month | 30 users, 50 alerts, annual billing only |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Content discovery and trend analysis
- Influencer identification
- Journalist and media database with outreach tools
- Media coverage reports
- Chrome extension
- YouTube content analyzer
- Slack integration
Integrations
Profile last reviewed September 21, 2026