Content & media analytics · Parse.ly (Automattic)
Parse.ly
Real-time content analytics platform measuring audience engagement and content performance for publishers and marketers.
Parse.ly is a content analytics platform built for newsrooms, publishers, and content marketing teams, now owned by Automattic. It tracks real-time and historical engagement across a site's content — more than 30 audience-centric metrics, up to 13 months of history — and surfaces what's currently resonating so editorial and homepage decisions can be made on live data rather than end-of-day reports. Higher tiers add conversion and multi-touch attribution reporting, audience segmentation, video analytics, geographic breakdowns, and single sign-on. It's typically deployed via a JavaScript tracker alongside a CMS (commonly WordPress) and is sold in three named plans, all quote-priced through a sales conversation rather than published self-serve pricing.
At a glance
| Vendor | Parse.ly (Automattic) |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Newsrooms and content teams that need real-time engagement data to guide editorial and homepage decisions. |
Pricing
Three named plans (Content Performance, Content Value, Content Advocacy) with increasing feature depth; no public prices, book a demo for a quote.
Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.
Features
- Real-time content performance dashboards
- 30+ audience-centric engagement metrics
- Conversion and attribution reporting (higher tiers)
- Audience and geographic segmentation
- Video content analytics
- Campaign and UTM tracking
- 13+ months of historical trend data
- API access
Integrations
Profile last reviewed September 21, 2026