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Fathom Analytics alternatives
4 tools to consider instead of Fathom Analytics, shown against it.
| Fathom Analytics | Simple Analytics | Umami | Plausible Analytics | GoatCounter | |||||||||||||||||||||||||||||||||||
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| Vendor | Fathom Analytics (Conva Ventures Inc.) | Simple Analytics B.V. | Umami Software, Inc. | Plausible Insights OÜ | Martin Tournoij (independent open-source project) | ||||||||||||||||||||||||||||||||||
| Pricing model | Subscription | Free tier + paid plans | Free tier + paid plans | Subscription | Free | ||||||||||||||||||||||||||||||||||
| Free tier | No | Yes | Yes | No | Yes | ||||||||||||||||||||||||||||||||||
| Deployment | Cloud | Cloud | Cloud, Self-hosted | Cloud, Self-hosted | Cloud, Self-hosted | ||||||||||||||||||||||||||||||||||
| Open source | No | No | Yes (MIT) | Yes (AGPL-3.0) | Yes (EUPL-1.2) | ||||||||||||||||||||||||||||||||||
| Best for | Agencies and small businesses that want a no-maintenance, cookieless-compliant hosted analytics tool and are willing to pay a flat vendor subscription rather than self-host anything. | EU-based teams that want a fully managed, cookieless analytics SaaS run alongside GA4 to recover consent-lost traffic, without any interest in self-hosting. | Developers and teams who want either a free, fully self-hosted analytics stack they control end-to-end, or a low-cost managed alternative billed by event volume instead of pageviews. | Website owners who want simple, privacy-first analytics without cookie banners. | Individual site owners, developers, and small teams wanting a free-to-self-host, single-maintainer tool without commercial pricing tiers. | ||||||||||||||||||||||||||||||||||
| Pricing | Tiered monthly subscription billed on monthly pageview volume, with up to 50 sites included per tier; no free plan, 7-day free trial requires a card.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Free plan for up to 5 sites with 30-day history; paid Self-Serve plan billed on a monthly-pageview slider; custom Enterprise plan.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Self-hosting is free and unlimited; Umami Cloud uses usage-based pricing billed per event (pageview + custom events), with a free Hobby tier and paid Pro/Business/Enterprise tiers.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Plausible Cloud is a paid subscription priced by monthly pageviews, with three plans starting at the 10k-pageview tier and a 30-day free trial; the codebase can also be self-hosted at no cost.
Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget. | The hosted goatcounter.com service is free for reasonable public/personal or small-to-medium business use (no published price tiers or hard limits), sustained by voluntary GitHub Sponsors donations; self-hosting is free and unrestricted.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||||||||||||||||||||||||||||
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