Retail & consumer analytics · Circana, LLC
Circana
Consumer and retail data company formed from the merger of IRI and The NPD Group, covering point-of-sale, panel and market data.
Circana was formed in 2022 when IRI, long known for retail point-of-sale data primarily in consumer packaged goods, merged with The NPD Group, known for consumer panel and point-of-sale data across durable goods categories like electronics, apparel and toys. The combined company sells syndicated market data, retailer point-of-sale feeds, and consumer panel data, along with analytics products for demand forecasting, promotion effectiveness and category management. Customers are consumer goods manufacturers, retailers and their agencies who need to see market share, pricing and category trends across a wide range of channels and product categories. Because it spans both traditional CPG and durable-goods categories, it has broader category coverage than data providers that focus on one vertical. It is a private company; access is sold through data subscriptions and custom research engagements.
At a glance
| Vendor | Circana, LLC |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Consumer goods manufacturers and retailers needing market share and category data spanning CPG and durable goods. |
Pricing
Sold as data subscriptions and custom research engagements to manufacturers and retailers; pricing is not published.
Pricing has not been verified yet — see the vendor's site.
Features
- Retail point-of-sale data across CPG and durable goods
- Consumer panel data
- Market share and category trend reporting
- Promotion effectiveness analysis
- Demand forecasting
- Custom syndicated and ad hoc research
Profile last reviewed September 21, 2026