Retail & consumer analytics · Numerator
Numerator
Consumer behavior data company built on a large opted-in shopper panel, covering purchases, promotions and advertising exposure.
Numerator tracks consumer purchases and media exposure through a large panel of opted-in shoppers, capturing actual receipts and purchase behavior across retailers and channels rather than relying solely on retailer-supplied point-of-sale feeds. That panel data is used to analyze brand loyalty and switching, promotion and coupon effectiveness, and how advertising exposure connects to actual purchases. It sells to consumer packaged goods manufacturers, retailers and advertising agencies who want to understand who is buying what, from where, and why, complementing retailer point-of-sale data with the panel's demographic and behavioral detail. It competes with Circana and NielsenIQ, which lean more heavily on retailer and point-of-sale data, by emphasizing panel-based consumer-level insight. Access is sold as data subscriptions and custom analytics engagements.
At a glance
| Vendor | Numerator |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | CPG brands and agencies needing panel-based, consumer-level purchase and media-exposure data. |
Pricing
Sold as data subscriptions and custom analytics engagements; pricing is not published.
Pricing has not been verified yet — see the vendor's site.
Features
- Opted-in shopper panel with purchase receipt data
- Brand loyalty and switching analysis
- Promotion and coupon effectiveness measurement
- Advertising exposure to purchase-behavior linkage
- Omnichannel purchase tracking
- Demographic and behavioral shopper segmentation
Profile last reviewed September 21, 2026