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Tools
Retail & consumer analytics
8 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Aptos Unified retail commerce platform covering point of sale, merchandising and order management, with built-in analytics and reporting. | Quote only | No | No |
| Circana Consumer and retail data company formed from the merger of IRI and The NPD Group, covering point-of-sale, panel and market data. | Quote only | No | No |
| dunnhumby Customer data science company using retailer loyalty and transaction data to guide pricing, promotion and personalization decisions. | Quote only | No | No |
| NielsenIQ Global consumer and retail measurement company covering point-of-sale, e-commerce and consumer panel data for CPG brands and retailers. | Quote only | No | No |
| Numerator Consumer behavior data company built on a large opted-in shopper panel, covering purchases, promotions and advertising exposure. | Quote only | No | No |
| RetailNext In-store analytics platform using sensors and video to measure foot traffic, shopper behavior and store performance. | Quote only | No | No |
| RSi Retail execution and point-of-sale analytics platform helping CPG manufacturers manage on-shelf availability and sales performance. | Quote only | No | No |
| SymphonyAI Retail AI-driven retail and CPG analytics suite covering demand forecasting, pricing, promotions and supply chain planning. | Quote only | No | No |