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Braze alternatives
3 tools to consider instead of Braze, shown against it.
| Braze | Iterable | Klaviyo | Customer.io | |||
|---|---|---|---|---|---|---|
| Vendor | Braze | Iterable | Klaviyo | Customer.io | ||
| Pricing model | Quote only | Quote only | Usage-based | Usage-based | ||
| Free tier | No | No | Yes | No | ||
| Deployment | Cloud | Cloud | Cloud | Cloud | ||
| Open source | No | No | No | No | ||
| Best for | Enterprise consumer brands running complex, multi-channel lifecycle journeys who need true incrementality measurement. | Mid-market to enterprise teams that want rigorous, holdout-based measurement of lifecycle campaign lift. | Ecommerce brands wanting revenue-attributed email/SMS reporting without a separate analytics tool. | Product and lifecycle teams that want messaging tied directly to event data without buying a full enterprise CDP-plus-engagement suite. | ||
| Pricing | Quote-based, scaling with Monthly Active Users (MAU) via an Action Credits model; four editions (Go, Select, Pro, Enterprise) gate features, not published prices. Pricing has not been verified yet — see the vendor's site. | Fully quote-based; no public tiers or prices, cost negotiated per account. Pricing has not been verified yet — see the vendor's site. | Priced by number of profiles (contacts); the free tier covers up to 250 profiles, and cost rises with list size via an interactive calculator rather than static tiers.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Priced by the maximum number of uniquely identified profiles/objects, across four tiers with annual billing; exact dollar figures are not published statically. Pricing has not been verified yet — see the vendor's site. | ||
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