Research panels & polling · YouGov plc

YouGov

International market research and polling company running proprietary online panels for opinion and consumer surveys.

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YouGov runs its own proprietary online panels across dozens of countries rather than aggregating third-party panels, which it uses for both public political polling and syndicated commercial research. YouGov Profiles lets subscribers query aggregated panel data to build audience segments and brand-tracking reports without fielding a new survey, while its omnibus product lets smaller research needs piggyback on a shared questionnaire for faster turnaround than a bespoke study. RealTime adds a live dashboard for tracking questions over time. It competes with Dynata and Cint on panel-based research, but differentiates through its public-facing political and social polling brand, which drives visibility beyond its commercial research business. Pricing is not published; YouGov sells by quote per project or subscription.

At a glance

Vendor YouGov plc
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Brands and political researchers needing panel-based tracking data or fast omnibus turnaround.

Pricing

Sold by project quote or data-product subscription; YouGov does not publish prices.

Pricing has not been verified yet — see the vendor's site.

Features

  • Proprietary online panel across dozens of countries
  • YouGov Profiles for audience segmentation
  • Omnibus surveys for fast, shared-questionnaire turnaround
  • Political polling and public opinion tracking
  • Syndicated brand-tracking data products
  • RealTime live survey dashboards

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Dynata Large first-party consumer panel and market-research provider offering both managed and self-serve survey sample. Civiqs Continuous online polling platform tracking American public opinion on politics and policy issues over time. Cint Programmatic survey-sample marketplace connecting researchers to consumer respondents through aggregated supplier panels. Prolific Online participant recruitment platform built specifically for academic and behavioral research studies.

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Terms to know

Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Player tracking data High-frequency positional data recording where players and the ball move throughout play, not just discrete events.

Related guides

How to choose a research panel and polling platform This category bundles two products, survey software and respondent supply. Work out which one you're missing before you compare vendors. How to read an election poll What a poll's margin of error actually covers, how weighting and likely-voter models shape the topline, and why aggregation beats any single poll.