Game analytics · Unity Technologies

Unity Analytics

Analytics module of Unity Gaming Services, tying in-game event data directly into Unity's remote config and live A/B testing tools.

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Unity Analytics is the analytics module of Unity Gaming Services (UGS), Unity's suite of live-service backend tools for games built on the Unity engine (and, via SDK, other engines). It tracks in-game events, player funnels, and retention alongside Unity's other UGS products such as Remote Config, A/B testing, and Cloud Save, so studios can adjust live game parameters based on the same event data the analytics dashboards use. Unity previously offered a separate acquired platform, deltaDNA, aimed at deeper LiveOps analytics; deltaDNA's standalone dashboards have been sunset and its capabilities folded into UGS Analytics and Unity's broader LiveOps tooling. Pricing follows Unity Gaming Services' consumption-based model: a free tier for small or in-development titles, then usage-based charges as a title scales, with an enterprise agreement available at high volume.

At a glance

Vendor Unity Technologies
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Studios already building on Unity who want live-game analytics tied directly into remote config and A/B testing.

Pricing

Free while a title is small or in development; usage-based charges apply per event/data volume once a game scales, following UGS's broader consumption pricing; high-volume publishers can move to a custom enterprise agreement.

Pricing has not been verified yet — see the vendor's site.

Features

  • In-game event tracking and funnels
  • Player retention and cohort reporting
  • Integration with Remote Config for live tuning
  • A/B testing for live game parameters
  • Cloud Save and other UGS service integration
  • Real-time dashboards
  • Cross-platform SDK support

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

GameAnalytics Game analytics platform known for an uncapped free tier, with paid modules unbundling deeper segmentation, warehouse export and ad intelligence. Microsoft Azure PlayFab Azure backend-as-a-service for games bundling LiveOps, multiplayer hosting and player data with a built-in analytics event pipeline. Helika Game analytics and UA platform for Web3 titles, combining on-chain wallet and token data with conventional in-game event analytics.

Unity Analytics in the index now

Terms to know

Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome. Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Player retention The share of players who return to a game after a given number of days since their first session, tracked at fixed intervals like day 1, 7, and 30.

Related guides

How to choose a game analytics platform Game analytics splits between standalone, engine-neutral tools and analytics bundled into a backend-as-a-service — pick based on what else you need.