Game analytics · GameAnalytics ApS

GameAnalytics

Game analytics platform known for an uncapped free tier, with paid modules unbundling deeper segmentation, warehouse export and ad intelligence.

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GameAnalytics is a game-specific analytics platform, historically known for a generous free tier with no MAU cap, aimed at indie and mid-size studios that want core retention, funnel, and monetization analytics without event-volume billing at small scale. Its free plan covers core dashboards (AnalyticsIQ, SegmentIQ basics, MarketIQ basics), while paid add-ons unbundle deeper functionality: AnalyticsIQ Pro adds granular player-behavior analysis and portfolio-wide views, SegmentIQ Pro adds no-code, SQL-free user segmentation and strict-order funnels, PipelineIQ Pro adds data warehouse export and a metrics API, and MarketIQ Pro adds competitive ad-creative and UA intelligence. An AI agent is bundled at every tier with a message-count limit that scales with the plan. Pricing is a flat monthly fee per module rather than usage-based, with a startup program offering discounted early access to the paid modules.

At a glance

Vendor GameAnalytics ApS
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Indie and mid-size studios that want free, uncapped core game analytics with optional paid modules.

Pricing

Core dashboards are free with no MAU cap; AnalyticsIQ Pro is $49/month and MarketIQ Pro is $499/month (10 seats included); SegmentIQ Pro and PipelineIQ Pro (from $499/month) are custom quoted; a startup program discounts the paid modules.

Plan Price Notes
Free Free No MAU cap; core AnalyticsIQ, SegmentIQ and MarketIQ features; AI agent with 3 messages/day
AnalyticsIQ Pro $49/month Billed monthly; AI agent with 15 messages/day
PipelineIQ Pro From $499/month Custom event fields, BigQuery export, Metrics API
MarketIQ Pro $499/month Billed monthly; includes 10 seats

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Core game analytics with no MAU cap on the free tier
  • Retention, funnel, and monetization dashboards
  • No-code user segmentation (SegmentIQ)
  • Data warehouse export and metrics API (PipelineIQ)
  • Competitive ad-creative intelligence (MarketIQ)
  • Built-in AI agent for querying data
  • Cross-platform SDKs (mobile, PC, console)

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Unity Analytics Analytics module of Unity Gaming Services, tying in-game event data directly into Unity's remote config and live A/B testing tools. Microsoft Azure PlayFab Azure backend-as-a-service for games bundling LiveOps, multiplayer hosting and player data with a built-in analytics event pipeline. devtodev MAU-priced product and game analytics with LiveOps roots, covering funnels, retention, monetization and churn prediction.

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Terms to know

Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions.

Related guides

How to choose a game analytics platform Game analytics splits between standalone, engine-neutral tools and analytics bundled into a backend-as-a-service — pick based on what else you need.