Tealium alternatives

3 tools to consider instead of Tealium, shown against it.

Tealium mParticle Treasure Data Salesforce Data 360
Vendor Tealium mParticle Treasure Data Salesforce
Pricing model Quote only Quote only Quote only Usage-based
Free tier — — — —
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Enterprises already using Tealium for tag management that want to extend it into a full CDP. Enterprises needing governed, compliant event data fanned out to many downstream tools. Enterprises wanting a mature CDP that now also generates and launches AI-assisted campaigns. Organizations built on Salesforce wanting a native CDP that also feeds Agentforce AI agents.
Pricing

Custom enterprise quote; no self-serve pricing page.

Pricing has not been verified yet — see the vendor's site.

Custom quote based on event volume and connectors; no public pricing figures.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Custom enterprise quote; a dedicated pricing page exists but no figures are published there.

Pricing has not been verified yet — see the vendor's site.

Consumption-based pricing with three components (consumption credits, data storage, premium add-ons); no public per-unit rates.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features
  • Real-time event collection across web, mobile, server, and cloud sources
  • Unified, real-time customer profiles
  • Reverse-ETL style activation to marketing and AI destinations
  • Centralized consent enforcement
  • Tag management heritage (Tealium iQ) alongside the CDP
  • 1,300+ pre-built integrations
  • Real-time event collection from web, mobile, and server sources
  • Identity resolution across devices and channels
  • Schema validation and data quality enforcement at ingestion
  • Consent and privacy controls applied before activation
  • Large library of outbound integrations
  • Audience building and segmentation
  • Identity resolution across 2,000+ data sources
  • Unified, real-time customer profiles
  • AI-assisted campaign generation (Treasure AI Studio)
  • Activation suites for engagement, personalization, creative, paid media, and service
  • Native connections to major cloud warehouses
  • Agent Hub for building custom automations
  • Zero-copy connections to warehouses and data lakes
  • Unified, real-time customer profiles
  • Native integration across Salesforce Sales, Service, and Marketing clouds
  • Agent Context Engine for grounding AI agents in structured and unstructured data
  • 200+ pre-built connectors
  • Low-code segment and flow building

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