Election & campaign analytics · TargetSmart Communications, LLC

TargetSmart

Data, media-buying, and polling firm serving Democratic and progressive campaigns with voter targeting and digital ad placement.

Visit TargetSmart Alternatives

TargetSmart provides voter data management, predictive analytics, polling, and digital media-buying services (placing ads across connected TV, audio, display, and video) to help campaigns identify and persuade voters. Its own site and client list identify Democratic campaigns, state parties, and progressive organizations as its customer base, making it politically aligned in the same way as NGP VAN and Catalist rather than a nonpartisan vendor like L2. Services span the full workflow from data and modeling through paid media execution, which distinguishes it from data-only vendors. No pricing is published; TargetSmart operates on a contact-sales, custom-engagement basis. It is cloud-hosted, delivering data, models, and ad-buying services to client campaigns and organizations.

At a glance

Vendor TargetSmart Communications, LLC
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Democratic and progressive campaigns that want data, modeling, and paid-media execution from a single vendor.

Pricing

No published pricing; engagements are custom and arranged by contacting TargetSmart directly.

Pricing has not been verified yet — see the vendor's site.

Features

  • Voter data management and predictive modeling
  • Digital media buying (CTV, audio, display, video)
  • Polling and analytics services
  • Voter persuasion and turnout targeting
  • Client-facing dashboards and reporting

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

NGP VAN Integrated fundraising, compliance, and voter-contact platform built specifically for Democratic and progressive campaigns. Catalist Progressive-aligned voter database and analytics provider covering over 260 million voting-age individuals for targeting and mobilization. L2 Voter and consumer database provider offering 600+ demographic and behavioral fields, sold broadly across the political spectrum.

TargetSmart in the index now

Terms to know

Predictive analytics Analytics that uses historical data and statistical models to estimate what is likely to happen next. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently.

Related guides

Campaign and advocacy analytics, explained How political campaigns, advocacy groups and nonprofits target, mobilize and measure the people they're trying to reach. How to choose an election and campaign analytics tool This category bundles two different jobs — election-night results and voter-file targeting. Work out which one you need before you compare vendors.