Election & campaign analytics · NGP VAN, Inc.

NGP VAN

Integrated fundraising, compliance, and voter-contact platform built specifically for Democratic and progressive campaigns.

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NGP VAN is a campaign technology suite combining fundraising and compliance tools (donor tracking, FEC/state compliance reporting, online donation processing) with a voter file and organizing platform (VAN) used for canvassing, phone banking, and volunteer management. It is explicitly built for and sold to Democratic campaigns, progressive nonprofits, labor unions, PACs, and advocacy organizations, rather than being a politically neutral product — this partisan alignment is a defining feature of the buying decision, not incidental. The company discloses a processing fee on fundraising transactions but does not publish platform subscription pricing; access is arranged through a sales/demo process typical of enterprise campaign software. It is cloud-hosted, with VAN's voter file serving as the shared data backbone that fundraising, canvassing, and email/advocacy tools all write back to.

At a glance

Vendor NGP VAN, Inc.
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Democratic and progressive campaigns, unions, and advocacy groups that need an integrated fundraising, compliance, and voter-contact platform.

Pricing

Pricing is arranged through sales/demo requests; the only published fee is a 3.25% processing rate on fundraising transactions.

Pricing has not been verified yet — see the vendor's site.

Features

  • Shared voter file (VAN) across canvassing, phones, and organizing
  • Online fundraising and donation processing
  • FEC and state campaign-finance compliance reporting
  • Volunteer and canvass management
  • Email and digital advocacy tools
  • Targeted voter list building and turnout modeling
  • Mobile canvassing apps

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

L2 Voter and consumer database provider offering 600+ demographic and behavioral fields, sold broadly across the political spectrum. Catalist Progressive-aligned voter database and analytics provider covering over 260 million voting-age individuals for targeting and mobilization. TargetSmart Data, media-buying, and polling firm serving Democratic and progressive campaigns with voter targeting and digital ad placement.

NGP VAN in the index now

Terms to know

Turnout modeling Predicting the probability that an individual registered voter will cast a ballot in a given election. Voter file A state-maintained list of registered voters, appended with modeled data, used as the base file for campaign analytics.

Related guides

Campaign and advocacy analytics, explained How political campaigns, advocacy groups and nonprofits target, mobilize and measure the people they're trying to reach. How to choose an election and campaign analytics tool This category bundles two different jobs — election-night results and voter-file targeting. Work out which one you need before you compare vendors.