Business of sports analytics · SponsorUnited

SponsorUnited

A sponsorship deal-intelligence database benchmarking pricing and partnership structures across sports, entertainment and media brands.

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SponsorUnited is a sponsorship intelligence platform built around a large database of brand deals, assets and pricing, covering more than 400,000 brands and over 2 million tracked deals, used by brands, rightsholders and agencies to benchmark what similar partnerships have historically cost. Its SPND (sponsorship price of negotiated deals) module is built specifically on verified deal-value data to bring pricing transparency to negotiations, and an AI-assisted proposal evaluator scores incoming sponsorship pitches against audience fit, competitive landscape and pricing benchmarks. Unlike Nielsen Sports or Relo Metrics, which measure exposure value from broadcast and social imagery, SponsorUnited's core asset is deal data — who is sponsoring whom, for how much, and on what terms.

At a glance

Vendor SponsorUnited
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Brands and rightsholders who need deal-pricing benchmarks before negotiating a sponsorship.

Pricing

Sold as an enterprise data subscription; no public pricing page was found.

Pricing has not been verified yet — see the vendor's site.

Features

  • Database of 400,000+ brands and 2M+ tracked sponsorship deals
  • SPND deal-pricing benchmarking
  • AI-assisted sponsorship proposal evaluation
  • Searchable sponsorship creative/activation library
  • Market and category-level spend reporting
  • Solutions tailored for brands, rightsholders, agencies and media partners

Profile last reviewed September 21, 2026

Alternatives

Relo Metrics Computer-vision sponsorship measurement that detects and values every logo appearance across broadcast, streaming and social video. Nielsen Sports Nielsen's sponsorship valuation service, converting broadcast and streaming logo exposure into a monetary media-value figure. KORE Sponsorship management, valuation and fan-data platform for sports and entertainment rightsholders and brands, now part of Two Circles.

SponsorUnited in the index now

Terms to know

KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal.

Related guides

How sports teams use analytics Player evaluation, tracking data, in-game decisions, injury prevention, and the business side — scouting, sponsorship, and ticketing all run on data now. How to choose a sports business analytics tool Sponsorship valuation, deal intelligence and ticketing analytics answer different questions — pick by which business decision you're making.