Business of sports analytics · Relo Metrics
Relo Metrics
Computer-vision sponsorship measurement that detects and values every logo appearance across broadcast, streaming and social video.
Relo Metrics uses computer-vision models, built separately for each league's broadcast look, to automatically detect and track brand logos wherever they appear on video — stadium signage, jerseys, LED boards, and clips shared on social media — rather than relying on manual review. Each detected exposure is translated into Sponsor Media Value (SMV), a standardized way to compare sponsorship performance across placements and properties, delivered through its Relo Census and Relo Edge (formerly Media Value Center) products. This positions it, alongside Nielsen Sports, at the measurement end of sponsorship analytics — quantifying how much airtime and visibility a logo actually received — rather than the deal-pricing benchmarking that SponsorUnited or the fan-data focus that KORE provide.
At a glance
| Vendor | Relo Metrics |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Brands and rightsholders needing exposure-based, computer-vision sponsorship valuation across broadcast and social video. |
Pricing
Sold as an enterprise measurement contract; no public pricing page was found.
Pricing has not been verified yet — see the vendor's site.
Features
- Computer-vision logo detection across broadcast, streaming and social video
- League-specific detection models
- Sponsor Media Value (SMV) scoring per exposure
- Real-time sponsorship measurement (Relo Census)
- Trend and optimization reporting (Relo Edge)
- Multi-modal AI for scene and moment-level context
Profile last reviewed September 21, 2026