Business of sports analytics · Two Circles
KORE
Sponsorship management, valuation and fan-data platform for sports and entertainment rightsholders and brands, now part of Two Circles.
KORE Software (now operating as KORE within Two Circles, which acquired it in October 2024) is an enterprise data platform for sponsorship management, evaluation and fan intelligence, used by rightsholders, agencies and brands. Its Partnership Intelligence product manages sponsorship inventory, contracts and ROI reporting, while Audience Intelligence and the newer Helix platform unify first- and third-party fan data for segmentation and campaign targeting; the 2022 acquisitions of Hookit and part of SSB added social and digital sponsorship-exposure analytics to the platform. It is built for organizations with dedicated data teams and IT budget, with implementation typically measured in weeks to months rather than a self-serve signup.
At a glance
| Vendor | Two Circles |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Rightsholders and brands with dedicated data teams needing enterprise sponsorship management and fan data unification. |
Pricing
Sold as an enterprise contract; a pricing page could not be read.
Pricing has not been verified yet — see the vendor's site.
Features
- Sponsorship inventory, contract and ROI management
- Sponsorship valuation and evaluation reporting
- Fan data unification (Helix) for segmentation and targeting
- Social and digital sponsorship-exposure analytics (via Hookit)
- Ticketing and fan engagement data integration
- Custom dashboards for rightsholders and brands
Profile last reviewed September 21, 2026