Salesforce Data 360 alternatives

3 tools to consider instead of Salesforce Data 360, shown against it.

Salesforce Data 360 Adobe Experience Platform Tealium Treasure Data
Vendor Salesforce Adobe Tealium Treasure Data
Pricing model Usage-based Quote only Quote only Quote only
Free tier — — — —
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for Organizations built on Salesforce wanting a native CDP that also feeds Agentforce AI agents. Large enterprises standardized on the Adobe Experience Cloud suite. Enterprises already using Tealium for tag management that want to extend it into a full CDP. Enterprises wanting a mature CDP that now also generates and launches AI-assisted campaigns.
Pricing

Consumption-based pricing with three components (consumption credits, data storage, premium add-ons); no public per-unit rates.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Custom enterprise quote, typically bundled with other Adobe Experience Cloud products; no public pricing figures.

Pricing has not been verified yet — see the vendor's site.

Custom enterprise quote; no self-serve pricing page.

Pricing has not been verified yet — see the vendor's site.

Custom enterprise quote; a dedicated pricing page exists but no figures are published there.

Pricing has not been verified yet — see the vendor's site.

Features
  • Zero-copy connections to warehouses and data lakes
  • Unified, real-time customer profiles
  • Native integration across Salesforce Sales, Service, and Marketing clouds
  • Agent Context Engine for grounding AI agents in structured and unstructured data
  • 200+ pre-built connectors
  • Low-code segment and flow building
  • Common Experience Data Model schema across Adobe Experience Cloud apps
  • Real-time and batch data ingestion
  • Identity resolution and unified profiles
  • Audience segmentation shared across Adobe applications
  • Governance and consent labeling on ingested data
  • Activation to Adobe Target, Journey Optimizer, and Campaign
  • Real-time event collection across web, mobile, server, and cloud sources
  • Unified, real-time customer profiles
  • Reverse-ETL style activation to marketing and AI destinations
  • Centralized consent enforcement
  • Tag management heritage (Tealium iQ) alongside the CDP
  • 1,300+ pre-built integrations
  • Identity resolution across 2,000+ data sources
  • Unified, real-time customer profiles
  • AI-assisted campaign generation (Treasure AI Studio)
  • Activation suites for engagement, personalization, creative, paid media, and service
  • Native connections to major cloud warehouses
  • Agent Hub for building custom automations

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