Business of sports analytics · Blinkfire
Blinkfire
AI-driven sponsorship intelligence tracking brand exposure and value across social, digital, broadcast and in-stadium media.
Blinkfire (marketed for most of its history as Blinkfire Analytics) is a sponsorship intelligence platform that uses AI image and video recognition to detect brand logos and estimate media value across social posts, digital content, TV broadcast and in-stadium signage. It is aimed at brands, rightsholders and agencies who want to track sponsorship exposure and compare partner or competitor visibility across a wide mix of channels rather than broadcast alone, which differentiates it somewhat from the more broadcast-centric measurement of Nielsen Sports. Founded in 2014, it has been an established name in the sponsorship-valuation space for more than a decade, competing most directly with Relo Metrics and Nielsen Sports on exposure measurement, and with SponsorUnited on the deal-intelligence side of its product line.
At a glance
| Vendor | Blinkfire |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Brands and agencies wanting sponsorship exposure measurement across social and digital media, not just broadcast. |
Pricing
Sold as an enterprise measurement contract; no public pricing page was found.
Pricing has not been verified yet — see the vendor's site.
Features
- AI logo detection across social, digital and broadcast media
- In-stadium signage exposure tracking
- Sponsorship media-value estimation
- Competitor and partner exposure benchmarking
- Cross-channel sponsorship reporting dashboards
- Historical exposure trend analysis
Profile last reviewed September 21, 2026