PostHog alternatives

4 tools to consider instead of PostHog, shown against it.

PostHog Mixpanel Amplitude Google Analytics 4 Matomo
Vendor PostHog Mixpanel, Inc. Amplitude, Inc. Google InnoCraft / Matomo.org
Pricing model Usage-based Free tier + paid plans Free tier + paid plans Free tier + paid plans Open source + paid options
Free tier Yes Yes Yes Yes Yes
Deployment Cloud, Self-hosted Cloud Cloud Cloud Cloud, Self-hosted
Open source Yes (MIT) No No No Yes (GPL-3.0)
Best for Product and engineering teams wanting analytics, experimentation and error tracking in one open-source tool. Product and growth teams tracking user engagement and running in-product experiments. Product teams analyzing user behavior and running experiments at scale. Organizations of any size wanting free, Google-ecosystem-integrated web and app analytics. Organizations wanting Google Analytics-like reporting with full control over data hosting and privacy.
Pricing

Every product has a generous monthly free allowance with no credit card required; usage beyond the free tier is billed pay-as-you-go, and the self-hosted version is free and open source.

Free $0/month
Pay-as-you-go Usage-based beyond free tier

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Free plan covers low event volumes; Growth scales with monthly events via an online calculator; Enterprise is custom-quoted.

Free Free forever
Growth Starts at $0, usage-based
Enterprise Custom quote

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Free plan covers 2M events/month; Plus scales with event volume; Growth and Enterprise use custom event-based pricing via sales.

Free Free
Plus Starts at $0, event-based
Growth Custom, event-based pricing
Enterprise Custom, event-based pricing

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Standard Google Analytics is free; the enterprise Analytics 360 tier requires contacting Google sales for a quote.

Standard Free

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Self-hosted Community edition is free forever; Matomo Cloud is priced by monthly hits, and paid On-Premise editions add support and higher limits.

On-Premise Community Free
Cloud from $26/month (€22/month)
On-Premise Team €275/month (€230/month billed annually)
On-Premise Business €1,450/month (€1,209/month billed annually)

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features
  • Event-based product analytics
  • Session replay / recordings
  • Feature flags and A/B experiments
  • Error tracking
  • In-product surveys
  • Built-in data warehouse and SQL querying
  • Self-hostable open-source deployment
  • Event-based product analytics
  • Funnel analysis
  • Retention analysis
  • Session replay
  • A/B testing and feature flags
  • Metric Trees for root-cause analysis
  • AI-powered analytics agents
  • Data warehouse and CDP connectors
  • Product and marketing analytics
  • Behavioral cohorts
  • Session replay and heatmaps
  • Feature experimentation (A/B testing)
  • AI agents and natural-language analytics
  • Customer feedback analysis
  • Data access controls and RBAC
  • Event-based tracking across web and app
  • Cross-platform user journey reporting
  • Machine-learning-based predictive metrics
  • Audience building for remarketing
  • Exploration reports and custom funnels
  • BigQuery data export (free tier included)
  • Unsampled, complete data collection
  • Heatmaps and session recordings
  • A/B testing and personalization
  • Funnel and flow analysis
  • Cookieless / GDPR-oriented tracking options
  • Real-time visitor reporting
  • Custom event and goal tracking
  • Full data ownership via self-hosting

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