Content & media analytics · Podtrac, Inc.
Podtrac
Podcast measurement and attribution platform providing IAB-compliant download analytics and industry rankings.
Podtrac is a podcast measurement platform backed by major podcast publishers, offering IAB Tech Lab-compliant download and audience measurement for podcasters and networks. It provides smart links that report clicks and downloads for promotion placed anywhere online, podcast-to-podcast promo attribution to see which cross-promotions actually drive listens, and campaign planning data for advertisers and agencies evaluating podcast buys. Podtrac also publishes widely cited monthly and weekly industry rankings of top publishers, networks, and individual podcasts. A free 'Getting Started' tier covers basic measurement for hobbyist podcasters, with paid tiers adding smart links, multi-show promotion tracking, and enterprise network support.
At a glance
| Vendor | Podtrac, Inc. |
|---|---|
| Pricing model | Free tier + paid plans |
| Free tier | Yes |
| Deployment | Cloud |
| Open source | No |
| Best for | Podcasters and networks needing IAB-standard download numbers and advertiser-ready measurement. |
Pricing
Free basic measurement plan; paid Grow Your Show, Grow Your Show Plus, and Enterprise tiers add smart links and multi-show tracking, prices not published.
| Plan | Price | Notes |
|---|---|---|
| Getting Started | $0 | basic Podtrac measurement, for hobbyist podcasters |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- IAB-compliant download measurement
- Smart links with click and download reporting
- Podcast-to-podcast promo attribution
- Monthly and weekly publisher/podcast industry rankings
- Advertiser campaign planning data
- Multi-show and network-level reporting (paid tiers)
Profile last reviewed September 21, 2026