Revenue intelligence & sales analytics · Backstory

Backstory

Revenue intelligence platform, formerly People.ai, that maps captured emails, meetings, calls, and chats to deal history for CROs and VPs of Sales.

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People.ai has been rebranded as Backstory; the vendor states it is 'the same product, same data infrastructure' under a new name. It connects to CRM systems such as Salesforce, Microsoft Dynamics, and Oracle plus communication tools including Gmail, Outlook, Zoom, Microsoft Teams, and Slack, and automatically captures every email, meeting, call, and chat a seller has with an account. That activity is mapped to deal history so revenue leaders can ask direct questions about which deals are at risk, why, and what to do next, rather than digging through CRM fields and inbox history separately. It is aimed at CROs and VPs of Sales who need pipeline-risk visibility across a whole team, not at individual reps managing their own deals.

At a glance

Vendor Backstory
Pricing model Quote only
Free tier —
Deployment Cloud
Open source No
Best for CROs and VPs of Sales who need team-wide pipeline-risk answers instead of raw CRM and inbox data.

Pricing

Hybrid usage-based pricing tied to the number of connected customer-facing employees and answers consumed; no published figures.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Automatic capture of emails, meeting transcripts, calls, and chat messages
  • Activity-to-deal-history mapping across CRM and communication tools
  • Direct-answer queries on deal risk and recommended next actions
  • Unlimited read-only access for managers, finance, and ops without extra seats
  • 'True Forward' pricing that avoids mid-term back-billing on usage overages

Integrations

Profile last reviewed September 21, 2026

Alternatives

Gong Conversation intelligence platform that records sales calls and emails and mines them for deal risk, coaching, and forecasting. Aviso AI revenue platform combining CRM data, call transcripts, and email activity into forecasting, pipeline inspection, and deal-acceleration agents. Clari Forecast AI sales-forecasting product, formerly the standalone Clari, now sold as part of Salesloft's revenue platform.

Backstory in the index now

Terms to know

Sales forecasting Predicting future sales volume or revenue from pipeline data, historical trends or statistical models. Pipeline coverage The ratio of open sales pipeline value to a revenue target, used to judge whether enough deals exist to hit it. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal.

Related guides

How to choose a revenue intelligence platform Revenue intelligence tools start from sequencing execution, call transcripts, or CRM activity capture — that starting point shapes everything else.