Otterly.AI vs Profound

Verdict

Both track how often a brand is cited across ChatGPT, Perplexity, Gemini and similar assistants, but they are built for different buyers. Otterly.AI is priced and packaged for a marketer who wants a dashboard running within a day, starting at a few tracked prompts on a low monthly fee. Profound is built around analyzing large volumes of real user prompts by category and is sold almost entirely through custom enterprise contracts, with a limited free trial as the only self-serve option. If you are deciding whether AI visibility deserves a line item at all, Otterly is the cheaper way to find out. If you already know it does and need it integrated into an enterprise marketing stack, Profound is built for that from the start.

Choose Otterly.AI if

• You want a working AI-citation dashboard for under $200 a month.
• Your prompt list is small and specific — tens, not hundreds, of tracked questions.
• You want "Share of AI Voice" reported against named competitors without a sales call.
• You're evaluating whether AI visibility tracking is worth budget at all before committing further.

Choose Profound if

• You want prompts sourced from actual user query volume in your category, not just prompts you write yourself.
• You need SSO/SAML and SOC 2 compliance for a security review.
• You manage multiple client accounts and want an agency workspace mode built in.
• Budget is not the constraint and you'd rather buy the deeper platform once than migrate later.

The honest caveat

Neither company publishes a standardized definition of "visibility," and this pair is a good example of why: Otterly's Share of AI Voice and Profound's citation-frequency reporting are not directly comparable numbers, even for the same brand and the same week. Run both on your own prompts before trusting either one's score in isolation — see share of voice and LLM answer variability. For the full landscape, see how to choose an AI search visibility tool.