Looker Studio alternatives

2 tools to consider instead of Looker Studio, shown against it.

Looker Studio Porter Whatagraph
Vendor Google Porter Metrics Whatagraph
Pricing model Free Free tier + paid plans Subscription
Free tier Yes Yes No
Deployment Cloud Cloud Cloud
Open source No No No
Best for Teams wanting a free, no-code dashboard on top of Google's own data plus whatever a connector tool feeds it. Small teams and agencies building reports directly in Google Sheets or Looker Studio without a data warehouse. Marketing agencies that need white-labeled, automated client reporting across many ad and SEO accounts.
Pricing

The standard product is free with no seat or report limits; a separate Looker Studio Pro tier adds team management features for a per-user fee that Google did not display on the pages checked this session.

Pricing has not been verified yet — see the vendor's site.

Priced per connected data source account, with a limited free-forever plan; the vendor's pricing page could not be read in full this session.

Pricing has not been verified yet — see the vendor's site.

Annual-billed plans starting from a published entry price, with a custom higher tier for complex, high-volume reporting.

Max from €699/month, billed annually
Prime Custom pricing

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Drag-and-drop report and dashboard builder
  • Native connectors to Google Analytics, Google Ads, Sheets and BigQuery
  • Hundreds of third-party community and partner connectors
  • Interactive filters, date-range controls and calculated fields
  • Free sharing and embedding of reports
  • Looker Studio Pro: team folders, version history, SLA support (paid)
  • Connectors for ad, social, analytics and CRM platforms
  • Scheduled refresh into Google Sheets, Looker Studio and BigQuery
  • Pre-built report templates for Looker Studio
  • Multi-account blending within a single connector
  • Per-data-source pricing rather than per-seat pricing
  • Free-forever plan for a small number of accounts
  • Cross-channel marketing dashboards and white-label client reports
  • Scheduled automated report delivery by email or PDF
  • Client-facing reporting portal
  • Pre-built connectors for ad, SEO and analytics platforms
  • Custom domain and branding for agencies
  • BigQuery and Looker Studio data transfer on higher tiers

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