Sports data & performance analytics · Hudl
Hudl
Video capture, tagging and analysis platform for sports teams, from school programs up to Sportscode-based elite analysis.
Hudl's core product is video: capturing game and practice footage, including via its own automated Focus cameras, then letting coaches tag, clip and share plays for review. Its data comes from manual and AI-assisted event coding on video rather than optical or wearable tracking, which distinguishes it from tracking vendors like Catapult or Second Spectrum. Hudl Sportscode, gained through its acquisition of Sportstec, is the elite-level tier used by professional and Olympic performance-analysis departments for frame-accurate tagging and live in-game coding. Hudl also owns Wyscout, a football (soccer) scouting database combining video with player and match data. Products span from affordable team subscriptions for schools and clubs up to enterprise Sportscode deployments for professional organizations.
At a glance
| Vendor | Hudl |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Coaching and performance-analysis staff who need to turn game video into taggable, shareable clips, from school to elite level. |
Pricing
Priced per team and tier, from school-level video subscriptions up to enterprise Sportscode licenses; figures are not published for elite tiers.
Pricing has not been verified yet — see the vendor's site.
Features
- Automated game filming via Hudl Focus cameras
- Manual and AI-assisted video tagging and clipping
- Sportscode frame-accurate live coding for elite teams
- Wyscout video and data scouting database
- Team communication and playbook sharing
- Recruiting and highlight reel tools
Profile last reviewed September 21, 2026