Demographics & census data · Esri
Tapestry Segmentation
Esri's geodemographic system classifying U.S. neighborhoods into 60 lifestyle segments, delivered inside ArcGIS.
Tapestry Segmentation is Esri's geodemographic classification of every U.S. neighborhood into one of 60 market segments grouped under 12 broader LifeMode summary groups, based on demographic composition, socioeconomic status and consumer behavior. It also scores areas on three economic indexes (wealth, socioeconomic status and housing affordability relative to national norms) so users can compare an area's buying power to national benchmarks. Unlike a standalone product, Tapestry is delivered as data layered into Esri's ArcGIS ecosystem, ArcGIS Online, ArcGIS Pro, ArcGIS Business Analyst and ArcGIS Location Platform, so customers use it inside maps and site-selection workflows they are usually already running rather than through a separate application. It is aimed at retailers, real-estate and site-selection teams and marketers who want to characterize a trade area's population for expansion or targeting decisions.
At a glance
| Vendor | Esri |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud, Self-hosted |
| Open source | No |
| Best for | Retail site-selection and marketing teams already working inside ArcGIS who need neighborhood-level lifestyle segments. |
Pricing
Sold as a data layer within ArcGIS products/subscriptions; pricing is not published.
Pricing has not been verified yet — see the vendor's site.
Features
- 60 lifestyle segments grouped into 12 LifeMode summary groups
- Coverage of every U.S. neighborhood
- Wealth, socioeconomic-status and housing-affordability indexes
- Map-based visualization of segment distribution and change over time
- Delivered inside ArcGIS Online, ArcGIS Pro and ArcGIS Business Analyst
- Site-selection and trade-area profiling workflows
Integrations
Profile last reviewed September 21, 2026