Demographics & census data · Claritas, LLC
Claritas
Consumer-segmentation data provider whose PRIZM system groups U.S. households into lifestyle and demographic clusters.
Claritas is a consumer-data and audience-segmentation company built around PRIZM, a geodemographic system that assigns U.S. households and neighborhoods to a fixed set of lifestyle clusters based on demographic, behavioral and purchase data, so marketers can describe an area or customer list in terms of shared consumer traits rather than raw census variables. Alongside PRIZM it sells related segmentation products: P$YCLE for financial behavior, ConneXions for consumer-connection insights, and CultureCode for multicultural audiences, plus several thousand syndicated audience definitions built from a large pool of demographic and behavioral attributes. It is a data and audience vendor rather than a mapping or statistics tool: customers license the segmentation and attribute data to plug into their own marketing, media-planning or site-selection systems. Buyers are largely marketing, media and retail organizations rather than researchers or government agencies.
At a glance
| Vendor | Claritas, LLC |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Marketing, media and retail teams needing packaged consumer-lifestyle segments rather than raw census data. |
Pricing
Licensed data/segmentation sold under custom contracts; no public pricing.
Pricing has not been verified yet — see the vendor's site.
Features
- PRIZM household/neighborhood lifestyle segmentation
- P$YCLE financial-behavior segmentation
- CultureCode multicultural audience segmentation
- ConneXions consumer-connection insights
- Thousands of syndicated audience definitions
- Demographic and behavioral attribute licensing for marketing systems
Profile last reviewed September 21, 2026