Content & media analytics · Comscore, Inc.
Comscore
Cross-platform audience measurement currency used by advertisers, publishers, and broadcasters to plan and evaluate media.
Comscore is not a self-serve analytics dashboard but a media measurement currency: a standardized, syndicated dataset that advertisers, agencies, publishers, and broadcasters use to plan, buy, and evaluate campaigns and audiences across TV, CTV, digital, and social. Its measurement spans cross-platform audience reach and duplication, programmatic audience targeting through Proximic by Comscore, social media audience valuation, marketing-impact and campaign-effectiveness studies, and global box-office reporting for the film industry. Access is arranged through direct commercial relationships covering specific measurement products and markets rather than a public product tier, and pricing is quote-only.
At a glance
| Vendor | Comscore, Inc. |
|---|---|
| Pricing model | Quote only |
| Free tier | — |
| Deployment | Cloud |
| Open source | No |
| Best for | Media buyers, sellers, and broadcasters needing an industry-standard measurement currency rather than a self-serve dashboard. |
Pricing
Not published; access to Comscore's measurement products is arranged through direct sales.
Pricing has not been verified yet — see the vendor's site.
Features
- Cross-platform audience measurement (TV, CTV, digital)
- Audience duplication and reach reporting
- Programmatic audience targeting (Proximic by Comscore)
- Social media audience valuation
- Marketing impact and campaign effectiveness studies
- Global box office reporting
Profile last reviewed September 21, 2026