Ahrefs alternatives

3 tools to consider instead of Ahrefs, shown against it.

Ahrefs Semrush Moz SISTRIX
Vendor Ahrefs Pte. Ltd. Semrush Inc. Moz, Inc. SISTRIX GmbH
Pricing model Subscription Subscription Subscription Subscription
Free tier Yes No Yes No
Deployment Cloud Cloud Cloud Cloud
Open source No No No No
Best for SEOs and content teams whose primary need is backlink and competitor content research. Agencies and in-house marketing teams that need SEO, PPC, and content research in one subscription. Marketers who want an approachable SEO tool built around Moz's widely recognized authority metrics. SEO teams focused on European markets who want a long-running visibility benchmark.
Pricing

Monthly subscription tiers by tracked keywords, crawl credits, and history; a limited free Ahrefs Webmaster Tools version exists for verified site owners.

Lite $129/mo
Standard $249/mo
Advanced $449/mo
Enterprise $1,499/mo

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Tiered monthly subscription by tracked domains, daily keyword checks, and AI-prompt monitoring; billed monthly or annually at a discount.

SEO $117.33/mo billed annually ($139/mo monthly)
Starter $165.17/mo billed annually ($199/mo monthly)
Pro+ $248.17/mo billed annually ($299/mo monthly)
Advanced $455.67/mo billed annually ($549/mo monthly)

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Monthly or annual subscription tiers scaled by campaigns, tracked keywords, and pages crawled; MozBar is free.

Pricing has not been verified yet — see the vendor's site.

Four monthly subscription tiers, cancelable monthly, with reduced rates on annual contracts.

START €119/month
PLUS €239/month
PROFESSIONAL €419/month
PREMIUM €799/month

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features
  • Backlink index and link-building research (Site Explorer)
  • Keyword research with clickstream-based volume estimates
  • Automated technical site audits (Site Audit)
  • Rank tracking by keyword and location
  • Content gap and top-content analysis (Content Explorer)
  • Free Ahrefs Webmaster Tools for verified site owners
  • Brand Radar add-on for AI-assistant mention tracking
  • Organic and paid keyword research with volume and difficulty scores
  • Automated technical SEO site audits
  • Backlink analysis and toxic-link detection
  • Competitor gap and market-share reports
  • On-page and content optimization templates
  • Position tracking across desktop and mobile
  • Social media post scheduling and analytics
  • AI search / prompt visibility tracking on higher tiers
  • Domain Authority and Page Authority link-scoring metrics
  • Keyword research and SERP analysis
  • Rank tracking across search engines and locations
  • Site crawl and on-page optimization grading
  • Free MozBar browser extension
  • Link-building and backlink-profile analysis
  • AI Overview keyword-visibility tracking
  • Visibility Index tracking organic search performance over time
  • Keyword ranking data across multiple country search engines
  • Backlink analysis and link-quality scoring
  • Content optimization and on-page recommendations
  • Up to 11 years of historical ranking data (higher tiers)
  • API access on Professional and Premium plans
  • Multi-user account management

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