Mobile & app analytics · Adapty Inc.

Adapty

Subscription infrastructure and analytics for mobile apps, with a no-code paywall builder and A/B testing, priced as a RevenueCat alternative.

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Adapty is subscription infrastructure and analytics for mobile apps, positioned as a direct RevenueCat alternative: it handles in-app purchase and subscription management across iOS and Android and layers subscription analytics (trials, renewals, churn, LTV) plus a no-code remote paywall builder with built-in A/B testing on top. Its Paywall Builder and A/B testing are aimed at growth teams that want to iterate on paywall design and pricing without app-store review cycles for every change, while its Ads Manager and Attribution add-ons connect ad spend data to subscription outcomes. Adapty is delivered as cloud SaaS, and like RevenueCat, prices around a percentage of tracked revenue rather than seats or events, with most core functionality free below a $5,000/month revenue threshold.

At a glance

Vendor Adapty Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Mobile teams that want subscription infrastructure plus a no-code paywall A/B testing tool.

Pricing

Pro is free until $5,000/month in tracked revenue, then 1% of monthly revenue; several add-ons (Refund Saver, Ads Manager, Attribution) are also free under the same $5K threshold, then charge a percentage of revenue, ad spend, or per attributed install; Enterprise is custom quoted.

Plan Price Notes
Pro Free under $5K/month, then 1% of monthly revenue No fixed tiers or seat costs
Enterprise Custom quote For apps at scale with custom business models

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Cross-platform subscription management
  • Subscription analytics (churn, trials, LTV)
  • No-code remote paywall builder with A/B testing
  • Ad spend and attribution integration
  • Refund abuse detection (Refund Saver)
  • Revenue and cohort reporting
  • Webhooks for subscriber events

Integrations

Profile last reviewed September 21, 2026

Alternatives

RevenueCat Subscription infrastructure for mobile apps that handles in-app purchase management and produces subscription analytics as a byproduct. Embrace Mobile-first observability platform for crash reporting, performance monitoring and session-level diagnostics in native apps.

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Terms to know

Churn rate The share of customers or revenue a business loses over a given period. Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome. In-app purchase (IAP) A purchase of digital content, currency, or a subscription made from within a mobile app.

Related guides

How to choose a mobile app analytics tool "Mobile & app analytics" covers three separate jobs — store visibility, technical observability, and subscription revenue — pick by which one you're missing.