Mobile & app analytics · RevenueCat, Inc.
RevenueCat
Subscription infrastructure for mobile apps that handles in-app purchase management and produces subscription analytics as a byproduct.
RevenueCat is subscription infrastructure for mobile apps, not a pure analytics tool: it provides the SDK and backend that handle in-app purchase receipt validation, entitlement management, and cross-platform subscriber state across iOS, Android, and web, so engineering teams don't have to build App Store and Play Billing integration themselves. Because it sits in the purchase path, it also generates subscription analytics as a byproduct: churn, trial conversion, MRR, and cohort-level revenue reporting come from the same data used to grant entitlements, rather than from a separately instrumented analytics SDK. On top of that core layer, RevenueCat has added Paywalls (remote paywall configuration and A/B testing) and web-to-app Funnels for driving purchases outside the app stores. Pricing is usage-based on monthly tracked revenue (MTR): free below a threshold, then a percentage of tracked revenue, with the newer paywall and funnel tools billed as a percentage of the conversions they drive.
At a glance
| Vendor | RevenueCat, Inc. |
|---|---|
| Pricing model | Free tier + paid plans |
| Free tier | Yes |
| Deployment | Cloud |
| Open source | No |
| Best for | Mobile teams that want subscription billing infrastructure and the revenue analytics that come with it, in one SDK. |
Pricing
Free until $2,500 in monthly tracked revenue, then 1% of tracked revenue on the core Pro plan; Paywalls, Funnels, and A/B testing are billed at 1% of the revenue they influence; Enterprise is custom quoted with volume discounts.
| Plan | Price | Notes |
|---|---|---|
| Pro | Free up to $2,500 MTR, then 1% of MTR | Monthly tracked revenue (MTR) is the billing unit, not events or MAU |
| Growth Tools | 1% of MTR on influenced conversions | Covers Paywalls, web-to-app Funnels, and A/B/n testing |
| Enterprise | Custom quote | Volume discounts; custom SLAs for high-volume apps |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Cross-platform in-app purchase and subscription management
- Entitlement and receipt validation
- Subscription analytics (churn, trials, MRR, cohorts)
- Remote paywall configuration and A/B testing
- Web-to-app purchase funnels
- Server-to-server webhooks for subscriber events
- Integrations with attribution and marketing tools
Integrations
Profile last reviewed September 21, 2026