Mobile & app analytics · Embrace (Palo Alto Networks)

Embrace

Mobile-first observability platform for crash reporting, performance monitoring and session-level diagnostics in native apps.

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Embrace is a mobile-first observability platform that combines crash reporting, performance monitoring, and session-level user data specifically for native iOS and Android apps, where general-purpose APM tools historically had weaker visibility. It reconstructs the full technical timeline leading up to a crash or slow interaction, including network calls, view transitions, and device state, and ties that timeline back to specific user sessions so engineering teams can reproduce mobile-specific failures. Embrace was acquired by Palo Alto Networks in a deal announced in late 2025 and completed in 2026, extending Palo Alto Networks' observability portfolio into mobile and, following Embrace's own acquisition of SpeedCurve, web performance monitoring. Pricing is based on session volume rather than events or MAUs, with a free tier for small apps and a per-1,000-sessions rate above that.

At a glance

Vendor Embrace (Palo Alto Networks)
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Mobile engineering teams that need crash and performance observability built specifically for native apps.

Pricing

Free covers up to 1M sessions/year for up to 5 users; Pro is metered at $0.80 per 1,000 sessions with an $80/month minimum; Enterprise is custom quoted with unlimited users and longer retention.

Plan Price Notes
Free $0 Up to 1M sessions/year; up to 5 users; 3-day data retention
Pro $0.80 per 1,000 sessions $80/month minimum; up to 10 users; 14-day retention
Enterprise Custom quote Unlimited users; 30-day retention; custom metrics

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Mobile crash reporting with full technical timelines
  • Application performance monitoring (network, view transitions)
  • Session-level user and device data
  • OpenTelemetry-based data collection
  • Web performance monitoring (via SpeedCurve)
  • Synthetic monitoring
  • Alerting and dashboards
  • User and session search

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Luciq AI-driven mobile observability platform, rebranded from Instabug in 2025, covering crash reporting, bug reporting and performance monitoring. RevenueCat Subscription infrastructure for mobile apps that handles in-app purchase management and produces subscription analytics as a byproduct. Sensor Tower App market-intelligence platform for download/revenue estimates, ASO, and competitor ad tracking, now including the former data.ai.

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Terms to know

Data observability Continuous automated monitoring of pipelines and datasets to catch freshness, volume and quality problems early. Application performance monitoring (APM) Monitoring that tracks application response time, errors, and throughput, tying degraded performance to its root cause.

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