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Creator Analytics terms
Views, subscribers, engagement and revenue data for people who publish for a living.
Audience retention curve A chart showing what percentage of viewers are still watching a video at each point in its runtime. Content velocity The rate at which an organization or creator publishes new content over time, tracked to sustain audience growth and visibility. Creator economy The ecosystem of independent content creators who monetize an audience directly through platforms, sponsorships, and subscriptions. Follower growth rate The percentage change in an account's follower count over a period, used to track audience-building momentum on social platforms. Influencer marketing Paying or partnering with individuals who have an engaged social media following to promote a product to their audience. Podcast downloads The number of times a podcast episode's audio file has been requested from a hosting server, the industry's standard audience metric. Watch time The total minutes viewers spend watching a piece of video content, a key ranking and monetization signal on video platforms.