Install
Media & Entertainment terms
Box office, ratings, streaming demand and music charts.
Audience measurement Quantifying how many people are exposed to media content and who they are, across TV, streaming, print, and digital. Gross Rating Point (GRP) A measure of total advertising exposure, calculated as reach multiplied by frequency, expressed against a target population. Paywall conversion rate The share of visitors who hit a paywall and go on to subscribe or pay for access, a core metric for publishers. Subscriber churn The rate at which paying subscribers cancel a service over a given period, the mirror image of subscriber retention.