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Fundraise Up vs Givebutter
Fundraise Up is a checkout specialist that plugs into a CRM you already have; Givebutter is a free-to-start CRM and checkout in one.
Side by side
| Fundraise Up | Givebutter | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | Fundraise Up | Givebutter | ||||||||
| Pricing model | Usage-based | Free tier + paid plans | ||||||||
| Free tier | Yes | Yes | ||||||||
| Deployment | Cloud | Cloud | ||||||||
| Open source | No | No | ||||||||
| Best for | Nonprofits optimizing online donation-page conversion alongside an existing CRM | Small nonprofits and grassroots fundraisers wanting a free-to-start platform | ||||||||
| Pricing | No setup fees or platform subscription; revenue comes from payment processing, which donors can opt to cover at checkout. Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted. | Free tier with 0% platform fee when donor tipping is enabled (3% if disabled); paid Plus plans add automation and reporting, priced by contact count.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||
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Verdict
These solve different problems even though both process online donations. Fundraise Up is a donation-checkout layer meant to sit on top of an existing CRM (commonly Salesforce or Blackbaud) — it doesn't try to replace your donor database, it tries to make the moment someone completes a gift convert better, with funnel drop-off tracking, AI-suggested ask amounts and recurring-gift retention as its core analytics. Givebutter is closer to a full platform: a donor CRM, donation and event pages, ticketing and peer-to-peer fundraising, free to start with its platform fee waived when donor tipping stays on.
If you already have a CRM and the problem is that your donation page underperforms, Fundraise Up is the narrower, more direct fix. If you don't have a CRM yet, or want fundraising, ticketing and a donor database in one free-to-start tool, Givebutter covers more ground out of the box.
Choose Fundraise Up if
- You already run a CRM and just want a better checkout and conversion funnel.
- Funnel drop-off, AI ask-amount suggestions and recurring-gift retention are what you're optimizing for.
- You'd rather pay through payment processing than a platform subscription — most of Fundraise Up's revenue comes from processing, which donors can opt to cover.
Choose Givebutter if
- You need a donor CRM, not just a checkout page, and don't have one yet.
- Peer-to-peer campaigns, ticketing or auctions are part of how you fundraise, not just direct gifts.
- You want to start free and only pay once you need automation or advanced reporting.
What they share
Neither is a full financial-management suite — both expect gift and campaign data to feed into, or already come from, a proper donor record system for anything beyond the transaction itself. Both report on funnel and campaign performance rather than sector benchmarking; for that, see Charity Navigator. For the wider donor-CRM landscape, see choosing a nonprofit fundraising platform and conversion rate for how donation-page conversion is typically measured.
Last reviewed September 22, 2026