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AWS Data Exchange vs Snowflake Marketplace
Both deliver third-party data natively with no ETL; the choice is almost entirely which platform — AWS or Snowflake — you already run on.
Side by side
| AWS Data Exchange | Snowflake Marketplace | |
|---|---|---|
| Vendor | Amazon Web Services, Inc. | Snowflake Inc. |
| Pricing model | Quote only | Quote only |
| Free tier | Yes | Yes |
| Deployment | Cloud | Cloud |
| Open source | No | No |
| Best for | AWS customers who want third-party data delivered natively into S3 or Redshift with unified billing. | Snowflake customers who want to attach third-party data directly into their warehouse without ETL. |
| Pricing | Distribution channel inside AWS; each dataset's price (free, one-time, subscription, or usage-based) is set by its provider and billed through the customer's AWS account. Pricing has not been verified yet — see the vendor's site. | Distribution channel inside Snowflake; each dataset's price (free, usage-based, or subscription) is set by its individual provider, not by Snowflake. Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted. |
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Verdict
AWS Data Exchange and Snowflake Marketplace are both distribution channels built into a platform rather than standalone products — neither sets its own prices, since individual data providers set price, refresh cadence and license terms on every listing. The decision is less "which marketplace has better data" and more "which platform is the data actually landing in." AWS Data Exchange delivers into S3, Redshift or via API and bills through your existing AWS account; Snowflake Marketplace delivers directly into a Snowflake account through Snowflake's own data-sharing technology, with no copying or moving of data required.
Choose AWS Data Exchange if
- Your analytics stack is built on S3, Redshift or other AWS-native services rather than Snowflake.
- You want third-party data billed and entitled through IAM and your existing AWS invoice.
- You need data grants for one-time or time-limited access rather than an ongoing subscription.
Choose Snowflake Marketplace if
- Snowflake is your warehouse, and you want data queryable immediately with zero ingestion pipeline.
- You want to use Marketplace Capacity Drawdown to pay for data purchases out of existing Snowflake spend.
- You expect to need cross-cloud or cross-region access that follows your Snowflake account rather than a single AWS region.
What they share
Neither AWS nor Snowflake vouches for the accuracy of what's listed — that responsibility sits with the individual data provider on both marketplaces, so evaluating a specific dataset's reliability is your job regardless of which platform lists it. Both also support free listings alongside paid ones, so it's worth checking whether the data you need is available at no cost before assuming a purchase is required.
The honest caveat
If your organization runs both AWS and Snowflake, this isn't really a choice between the two marketplaces — check both for the specific dataset you need, since provider coverage differs and a given data provider may only list on one of them.
Last reviewed September 22, 2026