Business of sports analytics · Ticketmaster (Live Nation)
Ticketmaster Archtics
Ticketmaster's ticketing and CRM database for pro sports and arts venues, handling season sales, box-office operations and fan data.
Archtics is Ticketmaster's long-standing ticketing and CRM platform for professional sports teams, arenas and arts organizations, used to manage season-ticket accounts, individual event sales, and targeted fan communications and loyalty programs. A third-party API layer (Archtics Transaction Services, part of Ticketmaster's Nexus partner program) exposes account and transaction data so rightsholders and partners can build reporting and CRM integrations on top of the underlying database. It remains widely deployed across major North American leagues including the NBA, making it one of the two dominant primary-ticketing systems in professional sports alongside SeatGeek Enterprise, though its analytics depend more on partner-built tooling than a native, self-service dashboard.
At a glance
| Vendor | Ticketmaster (Live Nation) |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Professional sports teams and arenas running season-ticket operations on Ticketmaster's primary-ticketing stack. |
Pricing
Sold as a multi-year primary-ticketing contract; no public pricing page was found.
Pricing has not been verified yet — see the vendor's site.
Features
- Season-ticket account and renewal management
- Individual event and box-office ticket sales
- Fan CRM and targeted marketing communications
- Loyalty program support
- Archtics Transaction Services (ATS) API for partner integrations
- Ticketmaster Marketplace resale integration
Profile last reviewed September 21, 2026