Travel & hospitality analytics · CoStar Group, Inc.

STR

Hotel industry benchmarking service providing occupancy, ADR, and RevPAR data compared against a property's chosen competitive set.

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STR is the hotel industry's standard benchmarking data provider, collecting occupancy, average daily rate (ADR), and revenue per available room (RevPAR) figures directly from participating hotels and aggregating them so a property or brand can compare its performance against a defined competitive set, market, or submarket. It underpins most hotel investment, asset-management, and revenue-management decisions industry-wide, and its data feeds are commonly referenced in lender covenants and franchise agreements. STR was acquired by CoStar Group, which also owns other real estate data platforms, and now operates as part of that group. It is cloud-hosted, delivering data through reports, dashboards, and data feeds rather than a self-service analytics app, and pricing is not published; access is arranged through a sales process tied to hotel participation and subscription tier.

At a glance

Vendor CoStar Group, Inc.
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Hotel owners, operators, brands, and lenders who need standardized competitive-set performance benchmarking.

Pricing

No published pricing; hotel data subscriptions are arranged through STR/CoStar sales based on property participation and report tier.

Pricing has not been verified yet — see the vendor's site.

Features

  • Occupancy, ADR, and RevPAR benchmarking
  • Custom competitive-set comparisons
  • Market and submarket trend reports
  • Forecasting and pipeline (new supply) data
  • Historical performance data feeds
  • Industry-standard reporting used in lender and franchise agreements

Integrations

Profile last reviewed September 21, 2026

Alternatives

Duetto Cloud revenue and profit management platform for hotels, casinos, and resorts, covering dynamic pricing, forecasting, and group business. IDeaS Revenue Solutions AI-driven revenue management software for hotels, cruise lines, and parking operators, covering pricing, forecasting, and budgeting. Revinate Hospitality customer data platform combining guest-profile unification, direct-booking marketing, and review/reputation analytics.

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Terms to know

Average daily rate (ADR) The average revenue earned per occupied hotel room per day, excluding unsold rooms. Revenue per available room (RevPAR) A hotel performance metric combining occupancy and rate into a single figure of revenue earned per available room.

Related guides

How to choose a travel and hospitality analytics tool This category splits into aviation intelligence and hotel revenue and guest analytics — two markets with different buyers and almost no overlap.