Geospatial & location analytics · Placer Labs Inc.
Placer.ai
Foot-traffic and location analytics platform using mobile location data rather than mapping software, for retail and real estate.
Placer.ai sells location analytics data rather than mapping or GIS software. It aggregates anonymized mobile device location data into foot-traffic estimates, visit trends, trade-area and catchment analysis, and competitive benchmarking for specific points of interest such as stores, malls and restaurants. Retail real estate, investment and marketing teams use it to evaluate how an existing location is performing and to compare candidate sites before signing a lease. A limited free tier offers partial platform access, while full subscriptions, including API and data-marketplace access, are sold as custom packages. It differs from mapping platforms like CARTO or Esri by supplying proprietary behavioral data rather than a general-purpose analysis or visualization tool.
At a glance
| Vendor | Placer Labs Inc. |
|---|---|
| Pricing model | Free tier + paid plans |
| Free tier | Yes |
| Deployment | Cloud |
| Open source | No |
| Best for | Retail real estate and marketing teams evaluating store performance and new site locations from foot-traffic data. |
Pricing
A limited free tier gives partial platform access; full subscriptions and API access are custom-quoted.
Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.
Features
- Foot-traffic estimates for individual points of interest
- Trade-area and catchment analysis
- Competitive benchmarking between locations
- Visitor demographic and cross-shopping insights
- Site-selection scoring for new locations
- API and data marketplace access on paid plans
Profile last reviewed September 21, 2026