Retail media analytics · Perpetua

Perpetua

AI-driven bid-optimization tool for Amazon advertising, with pricing that scales as a percentage of ad spend.

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Perpetua is a bid-management tool for retail media, built primarily around Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP via its Marketing Stream integration), with reporting layered on top of that bidding engine — automated keyword harvesting, competitor intelligence, and performance recommendations. It is narrower in retailer coverage than platforms like Skai, Pacvue or CommerceIQ, which explicitly support Walmart, Instacart and other networks; Perpetua's own materials describe Amazon-focused capability, so a brand advertising heavily outside Amazon should verify current coverage before buying. Its pricing is unusual among enterprise retail-media tools in being published and tiered by ad-spend volume rather than fully quote-based. It is cloud-only, aimed at brands and agencies managing Amazon ad accounts who want automated optimization rather than manual bid management.

At a glance

Vendor Perpetua
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Brands and agencies focused on Amazon advertising who want automated bid optimization with transparent, spend-based pricing.

Pricing

Flat monthly fee up to a spend threshold, then a percentage of ad spend above it; custom pricing for large accounts.

Plan Price Notes
Essentials $695/month for accounts up to $10K/month in ad spend
Growth $695/month + % of ad spend for accounts spending over $10K/month; adds hourly reporting and competitor intelligence
Premium Custom quote for accounts over $500K/month in ad spend

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • AI-powered bid optimization for Amazon Sponsored Products/Brands/Display
  • Amazon DSP support via Marketing Stream integration
  • Automated keyword harvesting
  • Competitor and market intelligence
  • Hourly reporting on higher tiers
  • Data-driven budget recommendations

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Teikametrics AI-driven advertising and marketplace-operations tool for Amazon and Walmart sellers, priced as a base fee plus a percentage of ad spend. Pacvue Commerce media operating system unifying retail-media bid management, digital shelf monitoring and measurement across 100+ retailers. Skai Ad-management platform (formerly Kenshoo) that unifies bid and budget optimization across 100+ retail media networks alongside search and social.

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Terms to know

Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Retail media network (RMN) An advertising platform run by a retailer that sells ad placements on its own site, app, or in-store screens using its shopper data.

Related guides

How to choose a retail media analytics tool Separate sell-side tools that power a retailer's own ad network from buy-side tools brands use to bid, then match coverage to where you sell.