E-commerce analytics · Relay Commerce

Peel

Ecommerce analytics platform for Shopify and Amazon brands with cohort, LTV, and RFM customer segmentation reporting.

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Peel is an analytics platform built for Shopify Plus and Amazon sellers that need cohort- and customer-level insight beyond native store reporting. It connects order, ad, subscription, and marketplace data into pre-built dashboards covering LTV, RFM segments, retention cohorts, and product performance, with 30+ standard cohort KPIs and multi-touch attribution. Higher plans add dedicated onboarding, custom report credits, and access to the underlying data in Snowflake. Peel is owned by Relay Commerce, which also owns other ecommerce apps, and plans are gated by monthly order volume rather than feature set. A 7-day free trial is available with no credit card required.

At a glance

Vendor Relay Commerce
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Shopify Plus and Amazon sellers who need cohort and LTV analysis without hiring a data analyst.

Pricing

Four plans priced by monthly order volume, from about $179/month to custom enterprise pricing; annual billing is discounted.

Plan Price Notes
Core $179/month (annual) / $199/month for stores over ~6,000 monthly orders
Essentials $449/month (annual) / $499/month for stores over ~16,000 monthly orders
Accelerate $809/month (annual) / $899/month for stores over ~29,000 monthly orders
Tailored custom for stores over ~62,000 monthly orders

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Shopify, Amazon, GA4, and ad network integrations
  • Subscription platform connectors (Recharge, Bold, Skio, etc.)
  • RFM and custom customer segmentation
  • 30+ cohort and retention KPIs
  • Custom reports and dashboards
  • Automated daily insight alerts
  • Direct Snowflake data access
  • Multi-touch attribution

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Lifetimely Shopify profit and customer lifetime value analytics tool, now operating under the Amp brand with an AI Profit Agent. Daasity Managed data platform that unifies ecommerce, retail, and marketing data for consumer brands into one analytics layer. Glew Commerce data platform pairing 250+ retail KPIs with an optional managed ELT pipeline and bundled Looker reporting. Metorik Combined analytics and email marketing platform for WooCommerce and Shopify stores with cohort and forecasting tools.

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Terms to know

Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. RFM analysis A segmentation technique that scores customers on how recently, how often and how much they buy. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Data analyst A practitioner who explores and reports on data, typically with SQL and BI tools, to answer specific business questions.

Related guides

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