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Lifetimely vs Peel
Both do cohort and LTV analysis for DTC brands; Lifetimely leads with daily profit tracking, Peel leads with deeper multi-channel cohort depth.
Side by side
| Lifetimely | Peel | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | Amp | Relay Commerce | ||||||||||||||||
| Pricing model | Subscription | Subscription | ||||||||||||||||
| Free tier | Yes | No | ||||||||||||||||
| Deployment | Cloud | Cloud | ||||||||||||||||
| Open source | No | No | ||||||||||||||||
| Best for | Shopify brands that want a single view of true profit and LTV without building their own BI stack. | Shopify Plus and Amazon sellers who need cohort and LTV analysis without hiring a data analyst. | ||||||||||||||||
| Pricing | Priced by monthly order volume, from a free plan for very small stores up to $999+/month; an Amazon tracking add-on is extra.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Four plans priced by monthly order volume, from about $179/month to custom enterprise pricing; annual billing is discounted.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||||||||||
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Verdict
Lifetimely (rebranding as Amp) and Peel both give Shopify brands LTV and cohort reporting beyond what native store analytics provide, and both list each other as the obvious alternative. The difference is where each one puts its center of gravity. Lifetimely's strongest feature is a daily profit-and-loss view that nets out cost of goods, fees, shipping, and ad spend automatically, plus an AI Profit Agent that proposes actions — it's built to answer "are we actually making money" first and customer analysis second. Peel leans further into customer-level depth: 30+ standard cohort KPIs, RFM segmentation, and — on higher plans — direct access to the underlying data in Snowflake, plus native Amazon support alongside Shopify. If your first question every morning is about profit, start with Lifetimely; if it's about customer segments and retention cohorts, start with Peel.
Choose Lifetimely if
- Daily profit and loss, automatically netting out COGS and ad spend, is the core report you need.
- You want an AI layer that surfaces and proposes actions rather than just displaying numbers.
- You're Shopify-only or close to it, and want to run entirely inside the Shopify admin.
Choose Peel if
- You sell on Amazon as well as Shopify and want both covered natively.
- You need deep, granular cohort and RFM segmentation — 30+ KPIs — rather than a smaller standard set.
- Direct access to the raw data in Snowflake, for your own BI on top, matters on your growth plan.
What they share
Both price by monthly order volume rather than a flat seat fee, both offer a short free trial, and both are aimed at the same buyer: a Shopify (or Shopify-plus-Amazon) brand that has outgrown native store reporting but doesn't want to build its own data warehouse. Neither publishes prices that scale gracefully into the enterprise tier — both quote custom pricing once you're large enough.
The honest caveat
Lifetimely's ongoing rebrand to Amp means some of what you find searching for "Lifetimely" now points to useamp.com; check you're looking at current product and pricing rather than an older page. Both tools' attribution and profit figures are calculated from their own logic, so if you run them side by side expect the numbers to differ slightly — confirm which one's methodology you trust before making it the number leadership reports on.
Last reviewed September 22, 2026