Data clean rooms & privacy-enhancing tech · Optable Technologies Inc.

Optable

Identity and clean-room platform for publishers and advertisers to collaborate on audiences without exposing raw data.

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Optable combines identity resolution with a data clean room, aimed primarily at publishers and advertisers collaborating on first-party audiences as third-party cookies decline. Participants build identity graphs from their own signals, then share insights and measure campaign outcomes inside Optable's clean room rather than exchanging raw customer records with the other side. Its more recent positioning adds an agentic layer that automates parts of buyer-seller collaboration, such as responding to RFPs with matched or estimated audience data. It is deployed as a cloud service rather than self-hosted, and is comparatively more publisher-and-advertiser focused than broader enterprise clean rooms like AWS Clean Rooms or Snowflake's, which serve any two collaborating datasets regardless of industry.

At a glance

Vendor Optable Technologies Inc.
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Publishers and advertisers building first-party audience collaboration as third-party cookies phase out.

Pricing

No public pricing; engagements are quoted after a demo.

Pricing has not been verified yet — see the vendor's site.

Features

  • Identity graph construction from first-party signals
  • Privacy-first clean room for insight sharing and measurement
  • Publisher-side audience monetization tooling
  • Advertiser-side media buying and CRM activation
  • Agentic RFP response automation
  • Cross-partner audience matching without raw data exchange

Integrations

Profile last reviewed September 21, 2026

Alternatives

InfoSum Decentralized data clean room where partners match and analyze audiences without either side's raw data ever leaving its owner. LiveRamp Clean Room LiveRamp's clean room, built on the acquired Habu technology, for cross-cloud data collaboration tied to LiveRamp's identity graph. Decentriq Confidential-computing clean room that runs analysis inside hardware-encrypted enclaves so no party, including Decentriq, can see the raw data.

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Terms to know

First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Data clean room A controlled environment where two or more parties analyze combined data together without either side seeing the other's raw records. Identity resolution Matching data from different sources and devices to a single underlying person or household despite no shared identifier. Third-party cookies Cookies set by a domain other than the one being visited, historically used for tracking visitors across sites.

Related guides

How to choose a data clean room Pick a data clean room by who you need to collaborate with, which cloud you're both on, and how strong a privacy guarantee the use case actually requires.