Data clean rooms & privacy-enhancing tech · LiveRamp Holdings, Inc.

LiveRamp Clean Room

LiveRamp's clean room, built on the acquired Habu technology, for cross-cloud data collaboration tied to LiveRamp's identity graph.

Visit LiveRamp Clean Room Alternatives

LiveRamp's clean room product is built on Habu, the data-clean-room company LiveRamp acquired in January 2024 and has since folded into its platform under the LiveRamp brand rather than operating as a separate product. It lets brands, publishers and platforms run joint analysis — overlap, incrementality, attribution — across Snowflake, Databricks, BigQuery and other clouds without copying each other's raw records into a shared location, and it is commonly paired with LiveRamp's RampID identity graph so matching can happen at the person level across datasets that use different identifiers natively. Privacy controls include configurable aggregation thresholds and query review, letting each data owner set the minimum group size a query must return before results are released. It is aimed at multi-cloud collaboration rather than a single-cloud-native clean room.

At a glance

Vendor LiveRamp Holdings, Inc.
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Brands and publishers running multi-cloud, multi-party data collaboration tied to a shared identity layer.

Pricing

Enterprise pricing quoted per engagement; no public price list found.

Pricing has not been verified yet — see the vendor's site.

Features

  • Cross-cloud collaboration (Snowflake, Databricks, BigQuery)
  • Configurable aggregation thresholds on query results
  • Integration with RampID identity resolution
  • Incrementality and overlap analysis templates
  • Query review and governance controls
  • Multi-party (not just two-party) collaboration support

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

InfoSum Decentralized data clean room where partners match and analyze audiences without either side's raw data ever leaving its owner. AWS Clean Rooms AWS-native clean room for SQL and Spark analysis across parties' data, with an optional differential-privacy add-on. Snowflake Data Clean Rooms Clean room capability built into Snowflake's platform, keeping each party's raw data inside its own Snowflake account. Decentriq Confidential-computing clean room that runs analysis inside hardware-encrypted enclaves so no party, including Decentriq, can see the raw data.

LiveRamp Clean Room in the index now

Terms to know

Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Data governance The policies, roles and processes that determine how data is defined, owned, accessed and kept compliant. Identity resolution Matching data from different sources and devices to a single underlying person or household despite no shared identifier.

Related guides

How to choose a data clean room Pick a data clean room by who you need to collaborate with, which cloud you're both on, and how strong a privacy guarantee the use case actually requires. How to measure marketing without third-party cookies First-party data, server-side collection, modeled conversions, clean rooms, MMM and incrementality tests — the methods that replace what cookies used to do.