Mixpanel alternatives

3 tools to consider instead of Mixpanel, shown against it.

Mixpanel Amplitude PostHog Google Analytics 4
Vendor Mixpanel, Inc. Amplitude, Inc. PostHog Google
Pricing model Free tier + paid plans Free tier + paid plans Usage-based Free tier + paid plans
Free tier Yes Yes Yes Yes
Deployment Cloud Cloud Cloud, Self-hosted Cloud
Open source No No Yes (MIT) No
Best for Product and growth teams tracking user engagement and running in-product experiments. Product teams analyzing user behavior and running experiments at scale. Product and engineering teams wanting analytics, experimentation and error tracking in one open-source tool. Organizations of any size wanting free, Google-ecosystem-integrated web and app analytics.
Pricing

Free plan covers low event volumes; Growth scales with monthly events via an online calculator; Enterprise is custom-quoted.

Free Free forever
Growth Starts at $0, usage-based
Enterprise Custom quote

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Free plan covers 2M events/month; Plus scales with event volume; Growth and Enterprise use custom event-based pricing via sales.

Free Free
Plus Starts at $0, event-based
Growth Custom, event-based pricing
Enterprise Custom, event-based pricing

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Every product has a generous monthly free allowance with no credit card required; usage beyond the free tier is billed pay-as-you-go, and the self-hosted version is free and open source.

Free $0/month
Pay-as-you-go Usage-based beyond free tier

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Standard Google Analytics is free; the enterprise Analytics 360 tier requires contacting Google sales for a quote.

Standard Free

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features
  • Event-based product analytics
  • Funnel analysis
  • Retention analysis
  • Session replay
  • A/B testing and feature flags
  • Metric Trees for root-cause analysis
  • AI-powered analytics agents
  • Data warehouse and CDP connectors
  • Product and marketing analytics
  • Behavioral cohorts
  • Session replay and heatmaps
  • Feature experimentation (A/B testing)
  • AI agents and natural-language analytics
  • Customer feedback analysis
  • Data access controls and RBAC
  • Event-based product analytics
  • Session replay / recordings
  • Feature flags and A/B experiments
  • Error tracking
  • In-product surveys
  • Built-in data warehouse and SQL querying
  • Self-hostable open-source deployment
  • Event-based tracking across web and app
  • Cross-platform user journey reporting
  • Machine-learning-based predictive metrics
  • Audience building for remarketing
  • Exploration reports and custom funnels
  • BigQuery data export (free tier included)

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