Music & film analytics · Luminate Data, LLC
Luminate
The consolidated sales, streaming and airplay data source behind the Billboard charts, formerly Nielsen Music/SoundScan and MRC Data.
Luminate (renamed from MRC Data, itself built on the former Nielsen Music/SoundScan business) is the entertainment-industry data provider whose tracking of album sales, on-demand streams and radio/BDS airplay underpins the Billboard charts. Its music platform gives labels, publishers, agents and streaming services access to consumption data, audience demographics and year-end trend reporting across the US and other markets, alongside parallel film and TV consumption data from its Variety Business Intelligence lineage. It is used less for artist-level campaign tracking day to day — that is more the territory of tools like Chartmetric or Viberate — and more as the authoritative sales-and-streams dataset the industry benchmarks against.
At a glance
| Vendor | Luminate Data, LLC |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Labels, publishers and rights holders needing the industry-standard sales, streaming and airplay dataset. |
Pricing
Sold as an enterprise data subscription; no public pricing page was found.
Pricing has not been verified yet — see the vendor's site.
Features
- Album and track sales tracking (physical and digital)
- On-demand audio and video streaming consumption data
- Radio/BDS airplay monitoring
- Source data behind the Billboard charts
- Year-end and trend reporting across music, film and TV
- Audience demographic data for rights holders
Profile last reviewed September 21, 2026